With rising inflation, Carrefour unveils a range of “imperfect” products at reduced prices

French retailer Carrefour has announced a partnership with Nous-Anti Gaspi, an organization aimed at reducing food waste along producers’ supply networks, on a range of “imperfect” products available at reduced prices.

The range, which will be on sale at 20% off list prices, has been developed to “boost the buying power of customers”, the retailer said in a statement.

In June, consumer prices rose 5.8%, according to statistics, with many shoppers starting to feel the pressure on their daily budgets.

Among the references available as part of this operation, which will be marketed in 30 Carrefour points of sale in Paris, are a box of six free-range eggs (at a price of €1.08), Pays d’Auge cheese made from raw milk ( priced at €1.90 for 200 g), peaches, nectarines and apricots from France (price €1.99 per kilo) and country pâté from France (price €1.15 for 180 g).

According to the retailer, all products in the range “may have physical defects in terms of weight, shape or size, have earlier expiry dates or be made to order in order to avoid overproduction”.

Imperfect products

This is part of the commitment of Nous-Anti Gaspi to offer products that are perfectly edible, but which do not meet the same presentation standards as other products on the shelves.

Examples include eggs laid by young hens that are considered undersized; uneven slices of ham or poorly cut ham; and cucumbers that are twisted or have visual defects.

After a first test phase in the Paris region, sales of these products will be extended to the rest of the country, said Carrefour.

The brand will then “test the appetite” for a more varied range of products, again available at lower prices and developed in compliance with measures to reduce food waste.

Read more: E.Leclerc and Carrefour make the most gains in the latest Kantar data for France

© 2022 European supermarket magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click on subscribe register for ESM: European Supermarket Magazine.

Comments are closed.