Stone-Goff Partners announces the sale of DSG Consulting

NEW YORK–(BUSINESS WIRE)–Stone-Goff Partners today announced that it has sold its investment in DSG Consulting LLC to Corporate Visions, Inc., a portfolio company of The Riverside Company.

DSG is a technology-enabled growth consultancy that helps B2B companies accelerate revenue growth through a modern video-based playbook approach. The company goes to market with a unique combination of messaging, video, training and enablement services, as well as digital subscriptions used to deploy and reinforce strategic customer themes.

Stone-Goff Partners invested in DSG in November 2017, alongside co-founders Matt McClendon and Tanner Mezel. During Stone-Goff’s ownership, DSG accelerated its investment in vPlaybook, the company’s digital subscription product, led by senior executive Arriane Emdad. Additionally, DSG has made significant investments in expanding the growth of its affiliate network through the sourcing, onboarding and enablement of new and existing consultants.

During Stone-Goff’s investment period, DSG has grown from a company focused primarily on large-scale consulting projects to a strategic growth partner for sales and marketing executives, leveraging the DSG’s deep expertise in messaging and enablement associated with its vPlaybook offering. This unique combination of strategic projects and digital subscriptions has helped win blue-chip enterprise technology customers, as well as leaders in financial services, telecommunications, manufacturing and healthcare, and propelled DSG to its position. as the highest user-rated sales training service provider on Gartner’s Peer Insights Platform.

“Stone-Goff has been the perfect growth partner for DSG. They have helped us enter new markets, develop new buyers, expand our offerings and improve overall team productivity,” said Matt McClendon, co-founder and CEO of DSG Consulting. During Stone-Goff’s investment, DSG significantly increased the number of digital subscription clients, through the development of new features related to coaching and continuous learning, while nearly tripling its network of affiliate consultants, which drove double-digit revenue and EBITDA growth from 2018 to 2021.

“Partnering with Matt, Tanner, Arriane and the talented DSG team over the evolution of the business over the past four years has been a tremendously rewarding experience. This transaction is the result of hard work, vision and team leadership in sales training and enablement,” said Hannah Stone Craven, co-founder of Stone-Goff Partners. digital subscription offerings that will drive incremental return on their strategic engagements. We are excited to see the powerful combination of DSG and CVI take shape over the next few years.”

Citizens M&A Advisory acted as exclusive financial advisor to DSG in this transaction. Fredrikson and Byron PA acted as legal advisers to DSG.

About Stone-Goff Partners

Stone-Goff Partners is a private equity firm that invests in lower middle market technology-focused service companies. The companies we invest in combine service offerings with technology and focus on attractive and defined end markets. Major verticals include business services, human capital and training, marketing services, consulting services, IT services, consumer services and outsourcing. Stone-Goff invests in founder-owned businesses and corporate carve-outs.

Founded in 2010 by Hannah Stone Craven and Laurens Goff, Stone-Goff leverages the extensive investment, operational and industry experience of its partners and the Talent Network to drive value creation within its portfolio companies. For more information on Stone-Goff partners, please visit

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