An artist will lead workshops on transforming art into a product line
LARGO, FL – Creative Pinellas will be hosting a series of artist workshops on “Bringing Your Art into Retail Environments” beginning Saturday, July 16 from 10 a.m. to noon at Creative Pinellas’ Gallery, 12211 Walsingham Road, Largo.
All three workshops will be presented by Pamela Joy Trow, a longtime artist with an award-winning career in design and illustration. The workshop series will include three individual workshops on the third Saturday of July, August and September.
“I am thrilled that we are able to partner with Pamela Joy Trow and offer these insightful workshops to artists in our community,” said Barbara St. Clair, CEO of Creative Pinellas. “These workshops will provide artists with valuable tools to grow their artistic endeavor and grow their brand.”
Artists have a variety of sources of income to sell their art, including performances, commissions, and shipments. These workshops are an opportunity for artists interested in growing their creative business to explore wholesale.
Turning their works into products and selling them to physical retail stores can expand an artist’s audience reach, build brand awareness, and provide consistent income.
This series of workshops with Trow will demystify the wholesaling process and help artists decide if it’s a viable selling opportunity for their art business.
These workshops are open to visual artists, artisans and makers who are new to wholesale.
“As artists, we all want our work to be loved, appreciated, and bought. Creating products of my art and selling them wholesale has given me that opportunity in a way that no other source of income has. I want to help other artists on their path to success by demystifying the world of wholesale,” Trow said.
The workshop fee is $10.
The first workshop will focus on “Demystifying wholesale for artists and creators” on July 16.
Trow will discuss turning art into a product line, defining an audience, marketing materials, pricing and how to find, approach and retain retailers. Artists are encouraged to bring samples or photos of their work.
The second workshop, on Saturday, August 20, from 10 a.m. to noon, will focus on “Transforming your art into a product line”.
It aims to help artists view their art as unique, desirable and profitable wholesale items. Topics include product ideas, how to source supplies and services, and profit-based pricing. Artists should bring samples of their work and those who attended the first workshop will have the opportunity to receive feedback on the direction of their product.
The third workshop will be on “Selling Your Art to Retail Buyers,” led by a panel of local retail buyers on Saturday, September 17 from 10 a.m. to noon.
Artists will learn what retail buyers are looking for in artist-made products, how they want to be approached, and product presentation.
Trow discovered wholesale while working as a surface designer for a women’s shoe company. She eventually applied her experience to creating a line of wearable art jewelry, sold to retailers across the country, through sales reps at the AmericasMart Atlanta wholesale center.
As she expanded her art business into traditional venues, Trow transformed her paintings and illustrations into a range of greeting cards, art prints and ephemera, sold in retail stores and boutiques. of museums across the country and abroad.
This month, Trow was one of 147 winners selected from 3,689 submissions to Communication Arts magazine’s 63rd annual illustration competition.
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