12 of Google’s Most Embarrassing Product Failures
Now we are on a failed social media number…I lost count. Google+ was undoubtedly the most ambitious attempt to take on Facebook. Its emergence led, in part, to the shutdown of Orkut (another failing social app), Buzz and Google Friend Connect. Determined to finally break into the market, Google poured all of its resources into Google+ in hopes of bringing Android, YouTube, and Chrome users to one platform.
Google+ wanted to be the next Facebook, the only app you use to communicate with your friends, post photos and find news. It’s organized its main tabs into Profile, Hangouts, Photos, Circles, Streams (groups of friends), and more. Streams were like Facebook’s updates for circles, which were groups of people organized into categories (like subreddits, sort of). There were also options for group video chats and group text messaging. Unfortunately, Google+ has never evolved like its competitors and has been subject to two major data leaks before it stops.
Although ultimately unsuccessful, the platform survived longer than Google’s previous efforts, disappearing in 2019 after a seven-year run. The only remnant of Google+ is Google Currents, a business communications app that, you guessed it, is set to shut down next year.